One thing I like about the web is that good links natural appear when you build good sites. As Google and Bing use links, their number, quality and growth or loss rates as key metrics then that is a great help with the marketing of websites.
It really is cool to think of all the 10,000’s of readers of all these papers all being able to to find Reporting Accounts and have it in their searches they do within their own local papers. There is already a shed load of traffic come from these pages. Good stuff!